THE NEST DISH: CATCH THE BLOG

Q: WHATS THE STORY?
A: Nest has been a destination for unique gifts and home accents for over a decade. The original store had two locations in Dallas before its owners moved it to University Park's Snider Plaza, where it currently lives. Two years after the move to Snider Plaza, Nest was ready to be sold.

Enter: Scott Alexander and Heather Wiese-Alexander, budding entrepreneurs, and soon-to-be new owners of The Nest.

"There were things I wanted to change, but there was also so much that was right about the concept of the store. There was original art, gifts and merchandise lines that were exclusive to Nest in Dallas, as well as good price point variety. So the right foundation was set. It was simply a matter of evaluating the assortment and tailoring it to the new location's demographic. Sounds simple, right?" reflects Heather with a smile.

The couple, both involved with other businesses, assigned themselves the positions of buyer and accountant, and with the remaining store manager in place, the three-person team got to work.

Nearly four years later, Nest has undergone a full transformation. Although the merchandise assortment is dramatically different, the heart of the original store is still quite alive. The original art concept inspired a full gallery in the upstairs catwalk surrounding the entire store. The hand-made crafts blossomed into hand-made categories in every "department" from gifts to linens, to home accents, to furniture. The merchandise assortment still has a very high percentage of exclusive musings, making Nest a destination for an array of unequivocally clever findings.

Heather states openly, "I definitely set out to see this day, but I'm still a little stunned when I look at the assortment, the team, the gallery and how far we've come. We'll always be growing and moving forward. I'm thrilled at where we are now." Nest has become a destination for much more than it's 3,000 square feet could possibly contain. Between the art gallery, gift services, in- house interior design (boasting LEED AP, to boot) and the growing eco-friendly assortment of product coming in, Nest proves to be true to it's mission: please the customer, pamper the clientele.Today, Nest's management team is comprised of four energetic, creative team members. "This team is essentially what makes it work," states Wiese Alexander.

"People ask me all the time how I juggle the companies. They are the answer."

Q: SO, WHO ARE WE?
A: A TEAM OF NESTING SPECIALISTS DEDICATED TO KEEPING YOUR SPACE LOOKING GREAT.

Laura Busby, VP of Nestdallas.com. This Philadelphia native has become the reigning queen of net - internet that is. Laura adds fun perspective, savvy marketing knowledge, and a cheeky vocabulary she is becoming famous for. If you can't find what your looking for or need help with merchandise questions, Laura is the one to call for more information. Check weekly for new merchandise uploads and sign up for our newsletter so that she can send you great deals (some exclusively offered to email listees and online shoppers) from nestdallas.com.

Beth Dotolo, VP of Interior Design. Another yankee! Beth is our store Interior Designer, a professional ASID member and LEED AP, for all your eco-interior design yearnings. Beth is available to help you with your interior design 911's at home or the office. Call to make an appointment for anything from custom rug or furniture piece, to a full home remodel. Read about innovation in design at Beth's design blog and her new site coming soon!

Donald Fowler, Buyer and Store Manager. Donald Fowler boasts a great resume as a previous buyer for notable Dallas retail hot spots. With a great eye for design and unique objects, he has already begun to breathe new life into Nest and still manage to maintain that modern charm that Nest customers have come to love. Check back weekly to see the great new products Donald has brought to our nest. 

Heather Wiese Alexander, Creative Director and Owner. After acquiring the home and gift boutique haven nearly four years ago, Wiese-Alexander has transformed Nest into a modern yet classic destination for gift seekers and home furnishers alike. A former Art Director for Neiman Marcus, Heather struck out on her own to become a designing entrepreneur. Heather seeks to find style elements for all budgets from Italy to Paris to New York to Dallas. Stop by the store or visit nestdallas.com to see all of the haute little things she has chosen to tickle your senses.



STORE LOCATION: 6731 SNIDER PLAZA | Dallas, Texas 75205 | 214.373.4444
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